This website uses cookies for functional and analytical purposes in order to offer you the most relevant information. To continue using this website means you agree with this. You can find out more information on our Privacy Policy.

CASE STUDY

Challenge:


Promote San Francisco as a destination by driving SFTA Weibo followers to its newly opened WeChat account.


Strategy:


Invited 5 KOLs on Weibo to repost the campaign and Weibo paid ads ran for a whole month to generate maximum impressions.


Results

20M
Impressions
4M
Video Views
7k
WeChat Followers gained

Related Articles

Night Tour of Huli Fortress Mountain
Read More
GOLDEN WEEK CAMPAIGN
SF Travel
Read More
National Parks Adventure
Brand USA
Read More
#MYHAWAIIANSTYLE WEIBO ACQUISITION CAMPAIGN
Hawaiian Airlines
Read More
Las Vegas X Hainan Airlines
Hainan Airlines
Read More
HOW TO USE CULTURAL SYMBOLS TO ATTRACT CHINESE MILLENNIALS
London Chinatown #SteamIsAlsoAnArt Nature campaign
Read More
TRAVEL WITH FOOD AND WINE
YOUKU & ACURA
Read More
HYLINK THINKS

Which came first? Media or Creative?

Google Mapped the intersection of "Strategy and Creative".                 Couldn't find it.

 Spot Plans are like Quantum Dots. They're always in a state of flux